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Tuesday, October 13, 2026
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The artist contributes his £25k prize award winnings to small live spaces

The artist holding the award in the North East
Sam Fender received the honor last month in his hometown

The star has donated the complete sum of his twenty-five thousand pound award cash to the Music Venues Trust, which operates to save the UK's independent live music spots.

Fender was given the prize on mid-October as his third album People Watching was declared the top album of the previous year.

He has opted to donate the funds to the Music Venues Trust, in appreciation of the vital role grassroots venues had in his initial steps.

"I personally couldn't be pursuing what I am doing today if it wasn't for all the performances I played around the North East, and elsewhere, when I was starting out," remarked Fender. "These venues are renowned, but they are facing challenges."

From early 2023 onward, more than 150 of these venues have shut down – about 16 percent of the total UK scene.

Over the past year, well-known musicians like Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its initiatives to keep the scene afloat, by adding a small levy to their ticket costs, which supports smaller concert halls.

He also joined in, generating over £100k on his 2024 arena tour to help numerous small stages across England, Scotland, and Wales.

The money assisted venues that were dealing with imminent closure due to issues stemming from water damage, blazes and family tragedies, as well as licensing issues, conflicts and neighbor objections.

Some locations received funding support in upgrading amenities and gear that positively impacted performers and concertgoers.

"The notion that revenue from concerts in major spaces backs the independent spots, where it begins for artists like me, is just sensible," the star has stated.

Pulp on stage
The group are one of the many acts who gave their award funds to non-profits

Fender is far from the only musician to give his award funds to worthy causes.

In they won the prize in 1996 for their album their work, frontman the singer declared that the group would give their cash to the charity War Child.

In 2002, rapper and singer the artist divided her bounty across a few organizations, including the NSPCC and a Sickle Cell organization.

"I also contributed a thousand pounds to Highgate Newtown, to their gymnastics program, because I trained in gymnastics when I was a child and they lacked new equipment," the artist explained to a publication.

Previously, they donated their funds to the local youth club that supported their group, alongside other grassroots music organisations.

Also the 1994 recipients M People donated their prize to a multiple sclerosis charity after a friend was diagnosed the condition.

"Receiving the award was ample," said singer the singer. "The money was the cherry on top but we didn't need the extra, because we had the cake. So our success impacted the lives of others."

Last week, the Music Venues Trust revealed it had saved a couple of local spots in the South East, by placing them under local control.

The Joiners in Southampton and The Croft in that location were acquired under the public acquisition scheme, which is backed by Arts Council England and music fans who buy "ownership units" in the venues.

The writer

Thomas Cole

A tech enthusiast and digital strategist with a passion for exploring emerging technologies and sharing actionable insights.

PointBlend UK

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